BrandLift Product Personalizer uses flat per-order pricing — a fixed fee per customized order regardless of the order's dollar value. Your $150 custom jacket costs the same to process as your $15 custom sticker. Three plans cover every business stage: Basic for getting started, Scale for growing stores with client storefronts, and Enterprise for high-volume operations with unlimited orders.
Plan Comparison
| Feature | Basic ($39/mo) | Scale ($79/mo) | Enterprise ($299/mo) |
|---|---|---|---|
| Orders included | 100 | 100 | Unlimited |
| Overage rate | $0.75/order | $0.50/order | N/A |
| Products | Unlimited | Unlimited | Unlimited |
| Client storefronts | — | 3 included (+$14.95/mo each additional) | 10 included (+$14.95/mo each additional) |
| Real-time live preview | ✓ | ✓ | ✓ |
| Print-ready file export | ✓ | ✓ | ✓ |
| Image upload | ✓ | ✓ | ✓ |
| Bundle configurator | ✓ | ✓ | ✓ |
| AI background removal | 1,000/mo | 1,000/mo | Unlimited |
| AI image generation | 100/mo | 100/mo | Unlimited |
| Volume pricing rules | — | ✓ | ✓ |
| Custom screen print colors | — | ✓ | ✓ |
| White-label (remove "powered by") | — | ✓ | ✓ |
| Kodiak POD access | ✓ | ✓ | ✓ |
| Support | Standard | Priority + onboarding call | Dedicated account manager |
| Bulk export & workflow tools | — | ✓ | ✓ |
| API access | — | — | ✓ |
| Multi-store management | — | — | ✓ |
| Advanced analytics & audit logs | — | — | ✓ |
| Custom AI prompt templates | — | — | ✓ |
Cost Calculator by Volume
Monthly cost by order volume (all plans):
| Monthly Orders | Basic | Scale | Enterprise | Best Plan |
|---|---|---|---|---|
| 50 | $39 | $79 | $299 | Basic |
| 100 | $39 | $79 | $299 | Basic |
| 150 | $76.50 | $104 | $299 | Basic |
| 200 | $114 | $129 | $299 | Basic |
| 250 | $151.50 | $154 | $299 | Basic |
| 300 | $189 | $179 | $299 | Scale |
| 400 | $264 | $229 | $299 | Scale |
| 500 | $339 | $279 | $299 | Scale |
| 600 | $414 | $329 | $299 | Enterprise |
| 750 | $526.50 | $404 | $299 | Enterprise |
| 1,000 | $714 | $529 | $299 | Enterprise |
Plan crossover points:
- Under 260 orders/mo: Basic is the most cost-effective
- 260–540 orders/mo: Scale saves money over Basic
- Over 540 orders/mo: Enterprise is cheapest (unlimited orders at a flat $299)
Effective cost per order at different volumes:
| Monthly Orders | Basic | Scale | Enterprise |
|---|---|---|---|
| 100 | $0.39 | $0.79 | $2.99 |
| 300 | $0.63 | $0.60 | $1.00 |
| 500 | $0.68 | $0.56 | $0.60 |
| 1,000 | $0.71 | $0.53 | $0.30 |
At 1,000+ orders/month, Enterprise's effective per-order cost drops to $0.30 — compared to $0.81+ per order at 1.8% on a $45 AOV with Zakeke. The flat model means your per-order cost never scales with your product price.
What's Included on Every Plan
Every BrandLift plan includes the complete product customization toolkit:
- Real-time live preview — customers see their design on the product as they create it
- Text customization with font selection, color picker, and sizing controls
- Image upload with resolution validation and cropping
- Bundle configurator — bypasses Shopify's 100-variant limit
- Print-ready file generation at production DPI and dimensions
- Kodiak POD access — sell laser-engraved drinkware with zero equipment
- AI background removal (1,000/mo on Basic and Scale, unlimited on Enterprise)
- AI image generation (100/mo on Basic and Scale, unlimited on Enterprise)
- Order management with design data and production files linked to each order
- Unlimited products — no per-product charges on any plan
The key differentiators between plans are order volume (included orders + overage rates), client storefronts (Scale and Enterprise only), advanced features (volume pricing rules, white-label, bulk export on Scale+), and AI limits (unlimited on Enterprise).
How Does BrandLift Pricing Compare?
| App | Model | 300 orders/mo at $45 AOV | 600 orders/mo at $45 AOV |
|---|---|---|---|
| BrandLift | Flat per-order | $179 (Scale) | $299 (Enterprise) |
| Zakeke | Percentage | ~$393 | ~$630 |
| Customily | Per-item + sub | ~$150–$250 | Varies |
| TeeinBlue | Percentage | ~$150–$200 | Varies |
BrandLift's flat pricing model becomes increasingly advantageous as volume grows. At 600+ orders/month, Enterprise's unlimited plan at $299 is significantly cheaper than percentage-based competitors where fees scale with your revenue.
Client Storefront Pricing
Client storefronts — private branded stores for schools, gyms, companies, and teams — are available on Scale and Enterprise plans:
| Plan | Storefronts Included | Additional Storefronts |
|---|---|---|
| Basic | Not available | — |
| Scale | 3 | $14.95/mo each |
| Enterprise | 10 | $14.95/mo each |
For decorators building a storefront portfolio, the math works: each active storefront generates $200–$2,000/month in revenue. A $14.95/month storefront that generates even $200/month in orders delivers a 13x return on the storefront cost alone.
Frequently Asked Questions
Is there a free trial?
Yes. BrandLift offers a 14-day free trial on all plans. Install from the Shopify App Store, configure your products, and test the customizer with real orders before committing.
What happens if I go over my included orders?
Overage orders are charged at the plan's overage rate ($0.75/order on Basic, $0.50/order on Scale). There's no service interruption — orders continue processing normally, and overage charges appear on your next billing cycle. If you consistently exceed 260 orders/month on Basic, upgrading to Scale is more cost-effective. At 540+ orders/month, Enterprise's unlimited plan is the best value.
Are Kodiak POD fulfillment costs separate from BrandLift subscription?
Yes. BrandLift's subscription covers the customization app (design tools, file generation, storefronts). Kodiak POD fulfillment (the physical product cost + shipping) is billed separately via Stripe when orders are produced. This follows the same model as Printify or Printful — the app is one cost, the physical product is another.
Can I switch plans at any time?
Yes. Upgrade or downgrade through the Shopify app management interface. Plan changes take effect on your next billing cycle. Upgrades prorate immediately.
How does storefront pricing work?
Client storefronts are included on Scale (3 stores) and Enterprise (10 stores). Each additional storefront beyond the included count costs $14.95/month. Storefronts are not available on the Basic plan.
What AI features are included?
All plans include AI background removal (1,000/mo on Basic and Scale) and AI image generation (100/mo on Basic and Scale). Enterprise includes unlimited AI features plus Custom AI Prompt Templates.
Written by Rob Diederich, Founder of BrandLift & Kodiak Decorated Products.